Explore More Of My Work…
Goodful x Verishop Creator Collective
During my time at BuzzFeed, I worked on a project that bridged the gap between online retailers and innovative content creators in the Wellness space. The result was an online Goodful storefront featuring a Creator Collective, a group of hand-picked wellness creators to drive relatable, lifestyle content and curated products directly to consumers on social platforms (TikTok, Instagram & Facebook Reels, YouTube Shorts).
I personally led this initiative, hand-selected creators, and worked with them 1-1 on their content to enhance the online shopping experience, build trust with consumers, and ultimately drive purchases for retailers. As a top publisher driving revenue for retailers, my work at BuzzFeed has included affiliate and branded partnerships with retailers such as Amazon, Walmart, Target, Wayfair, Eli Lilly, T-Mobile, Macy's, and Etsy, as well as smaller businesses and emerging marketplaces.
400k combined views
350k combined views
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455k combined views
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BuzzFeed x Eli Lilly WNBA Editorial Sponsorship
I led an editorial branded partnership with Eli Lily surrounding WNBA and women’s health content that drove 4 million unique impressions.
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BuzzFeed x Winter Olympics Editorial Sponsorship
I led an editorial branded partnership surrounding the 2026 Winter Olympics that drove 6.5 million unique impressions.
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BuzzFeed x Peacock Content Streaming Partnership
I helped oversee content efforts for a streaming editorial partnership between BuzzFeed and Peacock, personally driving 15 million views and a 7-min average read time from my own written content. I also ensured delivery of 100 million views across content and platforms in 2023.
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BuzzFeed x Visit California Editorial Partnership
I curated, wrote, and edited travel-related content for this branded partnership, which drove 5 million unique impressions.
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Endometriosis Content and Advocacy
Creating original content that I wrote, acted, and helped produce generated hundreds of millions of views over a decade.
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Copywriting and Social Content: Elix Healing
Between 2020 and 2023, I worked with the women’s health company Elix Healing to craft quick copy for blogs, articles, socials, and more.